01
[Regulated & niche]
Boutique professional firms
Law, compliance, fintech advisory. Real expertise, invisible website.
I build things and fix things: the tools, content, and strategy that turn expertise into clients.
Senior marketing on contract for small and mid-size businesses. When something's broken or doesn't exist yet, I figure out why, then build the fix myself.
12+ years across legal, tech, and consumer brands · bilingual EN / FR · AI-fluent · based in Montreal, working with clients across time zones
§ 01 Who this is for
Who this is for.
02
[Early-stage B2B]
10–50 person startups
Too technical for a generalist, too early for a CMO.
03
[Stand out, don't blend in]
Content-saturated categories
Insurance, financial advisory, real estate, where a real tool beats another blog post.
04
[AI-curious, execution-less]
“We should use AI for this”
Someone said it out loud. Nobody knows what it means yet.
§ 02 Services
What I bring in.
Scoped as a retainer, a project, or embedded part-time
01
[Custom Tools]
Custom tools, built with AI
Interactive calculators, lookup tools, and dashboards, designed and shipped end to end.
02
[SEO & Content]
Search & content strategy
Keyword strategy, on-page SEO, blog and service-page content, built to compound.
03
[Brand & Comms]
Communications strategy
Messaging, positioning, and crisis-comms playbooks that hold up under pressure.
04
[Research & Benchmarking]
Find your competitive edge
Competitor audits and market benchmarking that turn a hunch into a provable answer.
§ 03 Work
Selected work.
[Legal services · fully remote · SEO]Case 01
Hodder Law
$40K
new revenue, one month
Sourced a reputable SEO agency to build the architecture around the exact phrase a client searches right before hiring a lawyer, then implemented it across the site. The firm credited it with $40K in new revenue in one month.
invisible in search → clients
[Legal services · fully remote · interactive tool, live]Case 02
Hodder Law
50
states, one click each
Designed and built a live interactive licensing map. Fees, bonds, and requirements by state, no PDF required.
dense PDF → two-click answer
[Metaverse platform · fully remote · brand launch]Case 03
Realm.Art
300K+
community, in 30 days
First marketing hire. Built brand, positioning, and go-to-market from a blank slate. Fast.
zero presence → 300K community
[Global technology company · fully remote · internal tool]Case 04
Reef
275%
community growth supported
Built the ROI calculator and dashboard leadership used to evaluate spend across 40+ initiatives, alongside the competitive benchmarking that shaped launch decisions.
buried spreadsheet → live dashboard
§ 04 How this works
Three ways to bring me in.
[Retainer]
Ongoing
A standing monthly scope. Best when the work never really stops.
[Project]
Defined scope
An audit, an overhaul, a launch, priced, timelined, done.
[Fractional]
Embedded, part-time
Senior support inside your team, without full-time overhead.
Remote-first. Bilingual EN / FR. Montreal-based, working across time zones.
§ 05 About
Report first, then write.
12+ years in communications, content, and editorial work. Journalism roots that show up as: report first, then write. I've written for regulators and developers alike, and edited legal documents as carefully as blog posts.
I work best with businesses that have real expertise but not the bandwidth to turn it into visibility, and would rather bring in someone senior on contract than build a team. AI-fluent by necessity: I use it daily for research, planning, and building the tools shown above.
§ 06 Contact
Something broken? Something that doesn't exist yet? Let's talk.
replies within one business day, EN or FR.